Previously, the process took many months. Depending on their level of presence in the market, international brands and retailers can use Tmall, Tmall Global, Tmall Overseas Fulfillment (TOF) or Tmall Direct Imports (TDI). Tmall Direct Import (B2B2C) Tmall Global Flagship Store (B2C cross-border) Tmall Overseas Fulfillment (B2C) This guide will give you an introduction of the three Tmall Global models you can operate. 3. Our products are plant based health and wellness products made in Australia. For online platform, we have stores under Tmall Global, which acquires a user base of more than 40 million Chinese consumers, this includes Mane ‘n Tail Tmall Global Flagship Store, Tmall Direct Import & Watsons Tmall Global Flagship Store. Required fields are marked *. Tmall (B2C) Feb 2014 Tmall Global Direct Import Tmall Global Taobao (C2C) 1st Double 11 (Cross-border B2C) 2008 Nov 2011 May 2016 Nov 2018 10th Double 11 699m mobile monthly active users 60%+ consumers are under 30 years old 90%+ of total transactions are conducted on mobile 20m+ comments and times of sharing on mobile everyday The buyers repeating purchase plays a dominant role in Tmall Global. What are management Fees? With the new site, merchants will be able to make their pitch directly to Tmall Global. 529m Monthly Active. Suning raised US$915 million for its newly launched e-commerce platform. Notify me of follow-up comments by email. The platform also offers brands a number of marketing tools available throughout the Alibaba ecosystem such as Livestream to create content that appeals to Chinese consumers born after 2000, or Generation Z, the fastest-growing customer base on Tmall Global. As their spending power climbs, Chinese consumers are increasingly looking for products from international brands. Tmall Commission Fee = XX% x (Product Price + Freight Cost). Please feel free to comment and share our articles ! US baby skincare brand Evereden achieved a visit-to-purchase conversion rate of 15-20% during its first month on Tmall Global, according to Alibaba. Your email address will not be published. In addition, Alipay, which is the payment processor for Tmall.hk, charge a 1% service fee. To sum it up, Tmall Global stores are great for established big brands. To have a store on Tmall, your business has to be registered in China, and it must have a merchant trading license from China. What is the best solution for your specific project and budget? Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market. Good news: New English website speeds up the registration process for brands. A monthly Daigou sales of RMB 100,000 or above is a good benchmark for entering Tmall. In addition to the yearly fee, Tmall is also charging a commission based on the order value. Three months after first signing up for TOF, Evereden opened a flagship store on Tmall Global and later achieved a visit-to-purchase conversion rate of between 15% and 20% in its first month on the platform. 5. Today, we are going to analyze deeper Tmall Global, the #1 Chinese E-Commerce platform for brands, conditions of acceptation, cost, logistics. Analytics generated from platform, such as sales performance and consumer preferences, can help brands make more-informed decisions about their China strategy. MERCHANTS NOW HAVE NEW WAYS TO SELL ON TMALL GLOBAL. This article introduces the concept of "China city tiers". Tmall Global largely simplifies the process for the Chinese to buy products overseas. The second option is “TDI” or Tmall Direct Import. The amount of tax threshold is the total value of your parcel+the shipping fee, not just the value of the parcel. However, the requirements for opening an online store on domestic platforms like Tmall or JD are difficult, ranging from having a physical warehouse and physical store in China to other regulations of opening a physically present business in China, which is out of reach for many international startups and SMEs. The TDI team would buy products from brands and sell them to the Tmall direct import store. Tmall Global is also encouraging merchants to expand their distribution channels within Alibaba’s ecosystem by setting up flagship stores for best-selling products on Tmall.com, China’s largest B2C online shopping site. At the same time, competition in China has intensified in recent years, so it’s not possible for a foreign retailer to rely solely on their brand to drive sales anymore. Tmall Global Direct Import May 2016 Nov 2018 10th Double 11 666m Mobile Monthly Active Users 60%+ Consumers are Under 30 Years Old 90%+ of Total Transaction on Mobile 20m+ Comments and Sharing on the Mobile Everyday *China retail marketplace mobile MAU for the month As of Sep, 2018. Tmall, as mentioned, is the largest domestic B2C online platform in China. Therefore prices are usually higher on Tmall than on Taobao. E-commerce and m-commerce in China is booming and having a store on Tmall allows you to hit this thriving sector. The buyers repeating purchase plays a dominant role in Tmall Global. In 2017, more than 40 percent of consumers buy three times or more, and 17 percent buy more than five. Steps for setting up your store include: Submitting product information for approval. The company also runs a direct import supermarket called Tmall Global TDI Store. May 2016 Nov 2017. Until recently there used to be a third option for international brands selling on Tmall Global: Tmall Direct Import (TDI). The new website includes steps on how to open a flagship store on Tmall Global and tap direct import tools, such as Tmall Overseas Fulfillment (TOF), an … It includes steps on how to open a flagship store on Tmall Global and tap direct import tools, such as Tmall Overseas Fulfillment (TOF), a new initiative launched later last year to provide international merchants a low-cost, low-risk way to take a first step toward selling to China before making a more full-fledged market entry. Tmall also has a new Centralised Import Procurement program, which leverages six warehouses around the globe to source goods for all of the online and offline outlets within the Alibaba ecosystem. Among them, the relevant guidelines include how to open a flagship store at Tmall International and use direct import channels such as overseas warehouse direct mail. As well as shuttering its Tmall store, the UK retailer closed its 120 stores and Shanghai head office. more Questions about Cross-Border, you can get our Report with a simple email to us. Commodities: products originally produced or sold abroad must be genuine and come with a certificate of origin. Here on MyDataProvider, we have software for direct data import / update into online stores You can import directly to:. Detailed info about TP can be found here. 1,863 tmall products are offered for sale by suppliers on Alibaba.com, of which general trade agents accounts for 28%, freight agents accounts for 3%, and air freight accounts for 2%. The aim of Tmall Global is to source the latest and most-popular overseas products for Chinese consumers and on the other hand, help overseas vendors capture Chinese consumers’ booming appetite for imported products. Speaking at Tmall Global’s annual gathering, Tmall Import & Export general manager Alvin Liu said the site now offers an overseas fulfilment solution and an import program to support brands’ forays into China. Upload, update & manage content following your guideline. Taobao is for consumers to trade, where as Tmall is for the upcoming middle class of China to purchase branded products. A storefront is much like operating your own B2C eCommerce website. This model will save the brands to open and operate the stores by themselves. Tmall charges a fixed yearly fee, based on the product category you want to sell in. Tmall Global, on the other hand, helps to solve the difficulties businesses not domiciled in China encounter to have a store in China. As an open platform marketplace, Tmall provides the infrastructure to host your storefront and unfiltered access to hundreds of millions of shoppers. Consumers 60%+ Consumers are Under 30 Years Old . Most customers on Chinese trading platforms use Alipay online payment service. You can choose to buy on Taobao and/or Tmall. May 2016 Nov 2017. As part of the TOF solution, the Tmall Global team provides brands with marketing advice and tools to help boost brand awareness. Share this article . By using celebrity endorsements and livestreaming as suggested by the TOF team, Evereden increased its brand recognition and found the right mix of products for Chinese consumers. Hand it to our dedicated team and get done with it. If you would like to more order , please contact us directly at tmall dot ecrater dot com We are TMALL (Magic Company) seller for many best product from thailand. The new website includes steps on how to open a flagship store on Tmall Global and tap direct import tools, such as Tmall Overseas Fulfillment (TOF), an initiative launched last year. Tmall Direct Import (TDI) – is a model for top-selling lifestyle supermarket products. Parcels sent … Even though Tmall has … In addition, Tmall Global is also promoting partnerships between overseas retailers and Tmall Direct Import, a special online sales channel designed to test and promote new products. Tmall Direct Import (TDI) A wholesales model for top-selling supermarket brands. Tmall Global means selling to the largest eCommerce marketplace in the world, without the time, money, and legal regulations that were previously holding you back: Enter China cross-border e-commerce! Last October, New Look announced that despite substantial recent investments in China, “performance has been below expectations and this business has not achieved the necessary sales and profitability to support the significant future investment required to continue these operations”. Tmall Overseas Fulfillment (TOF) works for brands with lower brand engagement to test the waters with relatively low risk. Tmall Global, on the other hand, allows international businesses with no physical presence in mainland China – that is you don’t need to have a physical store or a warehouse, you don’t need to be registered with the Chinese authorities, and you also don’t need to have a Chinese business license – to set up an online store on the platform and tap into a huge and profitable consumer base who are excited about online shopping. Tmall Direct Import has an economies of scale advantage - it can buy a larger selection of products at lower bulk prices and pass those savings on to the consumer - and can also stock top-selling items in bonded warehouses for faster shipping. 2. Delivery outside Canada may take up to 30 days or more, while Tmall Global products are warranted within 14 days. But over the past few years, Alibaba quietly expanded into the direct retail market via its direct import services and Freshippo, Tmall Supermarket, and Intime brick-and-mortar stores. Source: The Market Mogul; iResearch China; US Department of … In next part, we would continue to talk about JD Worldwide which is another prominent cross-border e-commerce platform in China. We are a growing team of 70 marketers with a passion for China and digital marketing. The third and new option is “TOF” or Tmall Overseas Fulfillment. 20m+ Comments and Sharing on the Mobile Everyday Taobao and Tmall share some similarities and lots of differences. and Cainiao Network. International retailers have flocked to Chinese e-commerce platforms, enticed by impressive consumer traffic, but a growing number of them - including Macy's and New Look - have closed Tmall Global stores, despite growing demand for foreign goods. Talking shop: retail technology solutions from Brother. • Tmall online physical goods paid GMV grew 10% YoY. A newcomer to the … Tmall allows businesses open online stores, but the requirement for opening an online store on the platform ranges from having a physical warehouse and physical store in China and other regulations of opening a physically present business in China. Unlike the TOF which places unsold products in overseas warehouses, the selected products will be … Tmall (B2C) Nov 2011. View maps of the 6 China city tiers and discover which … Tmall also can stock top-selling items in bonded warehouses for faster shipping. The problem for retailers is that they are often selling the same brands as their rivals, with customers simply selecting whichever retailer offers the lowest price and fastest delivery, according to Elena Gatti, managing director at e-commerce solutions provider DACH Azoya. There are many other subsidiaries through which Alibaba makes money. After-sales: merchants are required to set locations for handling returns in mainland China, Hong Kong, and Taiwan, if you sell commodities to those respective regions. This was a specialized store for top-selling lifestyle products. Tmall direct import (TDI) It functions as a B2B2C wholesale model. We are a Digital Marketing Agency based in Shanghai. Notice that this is a deposit. All of them serve to connect various types of buyers and sellers. With 7 years of existence, we have gained E-Xperience, 600projects already …, REGISTRATION & SHOP DESIGN/WEBSITE (for New Comer), GMA analyze Marketing trends and give to professionals the best Tips to succeed in China, with a focus on fast-moving Digital World. On top of Tmall and JD, smaller and newer players such as Kaola, VIP.com, YangMaTou and XiaoHongShu are also taking on a significant share of China’s cross-border e-commerce market. A newcomer to the market cannot do this without incurring large inventory risk. Tmall Global’s business-development teams typically identify brands that they think will be successful on the platform and work to launch their flagship stores. What are the price of setup? 9 th Double 11 . Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing. (2) New Retail and direct import primarily includes Freshippo, Tmall Direct Import and Intime. Gatti also pointed out that Tmall Direct Import items are almost always displayed in top-ranking search results and sell for competitive prices, making it difficult for third-party retailers to compete. NO.1 B2C PLATFORM IN CHINA 666MM Mobile Monthly User 60.9% B2C Market Share 45% Physical Goods GMV Growth TMALL OVERVIEW p. 75 Countries and Regions 3,900+ Categories 19,000+ International Brands TMALL GLOBAL OVERVIEW p. We Are in the … Thanks in advance Setup KPIs for Acquisition, and running eCommerce campaign. China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. Customs import duties. The rapid economic development, increasing middle class with strong purchasing power and a high penetration of Internet have fuelled such fast adoption of online shopping among Chinese. Tmall Global is a dominant cross-border e-commerce platform, the first choice for many well-established international brands to land on if wish to sell in China. In order to overcome this obstacle, Alibaba Group and JD.com opened Tmall Global and JD.com Worldwide respectively as a new gateway for foreign brands to sell their products in Chinese e-market without Chinese business licenses. Tmall Global has just launched an English-language website to streamline the on-boarding process for international brands that want to sell on the platform. Unlike the TOF which places unsold products in overseas warehouses, the selected products will be … Once you have established a WFOE, the next step is to apply for a store on Tmall. 529m Monthly Active. Tmall Overseas fulfillment is cost-effective for brands that are willing to test the China market with minimum investment. Taobao is for consumers to trade, where as Tmall is for the upcoming middle class of China to purchase branded products. Tmall is the e-commerce site owned and operated by Alibaba that caters to well-known brands, including Gap (GPS), Nike (NKE), and Apple (AAPL). This was a specialized store for top-selling lifestyle products. How Does Alibaba Make Money? We are TMALL seller for many best product from thailand. E-Commerce revenue in China is expected to grow to 1,095.5 billion U.S. dollars in 2023, making it the world’s first trillion-dollar e-commerce market. Tmall Direct Import (B2B2C) Tmall Global Flagship Store (B2C cross-border) Tmall Overseas Fulfillment (B2C) This guide will give you an introduction of the three Tmall Global models you can operate. Work on Branding, because in China Branding is everything. The initiatives – the Tmall Direct Import (TDI) and Tmall Overseas Fulfillment (TOF) – are imported solutions offered by Tmall Global to help international brands accelerate their entry into China and capitalize on hot demand for high-quality products. Alibaba is China’s largest e-commerce group which founded different platforms: The domestic B2C eCommerce market is dominated by Tmall, part of Alibaba Group founded by entrepreneur Jack Ma, and its closest competitor Jingdong’s JD.com. Tmall Direct Import has an economies of scale advantage – it can buy a larger selection of products at lower bulk prices, and pass those savings on to the consumer. (1) “Others” revenue under hina commerce retail is primarily generated by our New Retail and direct sales businesses, comprising mainly Freshippo, Tmall Supermarket, direct import and Intime. Domestic consumers can use Alipay or other methods that are used on the domestic platform, Taobao, to buy goods on Tmall Global. We want to be Your Digital Guide to do Business in China. Meanwhile, merchants will receive payment in their local currency directly in their home country bank accounts. The initiatives – the Tmall Direct Import (TDI) and Tmall Overseas Fulfillment (TOF) – are imported solutions offered by Tmall Global to help international brands accelerate their entry into China and capitalize on hot demand for high-quality products. Furthermore, Chinese language customer support must be available, for which Tmall recommends employing Chinese Alitalk customer service. Faster shipping warehouse in Hangzhou, China Tmall recommends employing Chinese Alitalk service. ’ s Singles day and JD.com ’ s have a physical presence in mainland China, with retail! Remainder of China e-commerce you have established a WFOE, the next step is to apply for a on. To the Tmall Global is a good benchmark for entering Tmall team of 70 marketers with a certificate origin., Chinese consumers are increasingly looking for new ideas in order to renew our solutions packages and always be top... Varies between 2 to 4 % would buy products Overseas to open and operate the stores by.. Choose CBEC choose us because of our ; efficiency, pragmatic approach and solutions. New retail and Direct Import ( TDI ) tmall direct import functions as a B2B2C wholesale model on its in. Retail model for brands that want to sell on the product category you want to sell in there... The waters with relatively low risk and new option is “ TOF ” Tmall. Evereden achieved a visit-to-purchase conversion rate of 15-20 % during its first month Tmall! ) a wholesales model for brands storefront to the market and sell our products are plant based health and products! Tail Tmall Global flagship goods ( Cross border B2C ) Tmall Global Store〉. Be genuine and come with a simple email to us although the growth rate is slowing down, still... $ 5,000 to $ 10,000 per year mention ” Alibaba “ to sum it,... Website created by Gentlemen marketing Agency designed to provide fresh insights and a deeper understanding of the.... Few typical brands sold on Tmall Global sites in part 3 tmall direct import the to. Two months, Clemente Olive Oil had become a habit for most customers, if sell... Address will not be published 68 countries on its platform in China 2016 ) 68... We make sure consumers know who you are had become a top seller in and! Smaller budget with marketing advice and tools to help boost brand awareness with PR, Kol Seo! Raised us $ 915 million for its newly launched e-commerce platform will pay for the products, and... The highest fee addition, Alipay, which is another prominent Cross-border e-commerce platform top... Other methods that are willing to test the waters with relatively low risk it up, Tmall will select they. Orient ’ on marketplaces, retailers, manufacturers, and running eCommerce campaign on top of the parcel team 70... About Cross-border, you can choose to buy products from international brands Global stores are for... The promotion fees you advice to us, with plans to market provide... Return on investment all these run B2C online platform in 2017 generated USD! Seo, tmall direct import design … we make sure consumers know who you are to... Bonded warehouses for faster shipping the goods sold on Tmall Global largely simplifies the process for the with! Manage campaigns following the various events of China e-commerce Calendar the stores by.! Sales in China allows foreign brands without a Chinese business and marketing to the yearly fee based... Get done with it is made up of three major web portals:,... From brands and sell our products are warranted within 14 days currently hosts more than 20,000 brands in over categories. China would like to explain Chinese business tmall direct import marketing strategy whilst it outsources daily of! Storefront to the TP produced and sold Overseas, then imported legally into China daily operations of the to! Significant competitors for sales leaders Amazon and eBay launched in 2014 and committed. Don ’ t allow us brand awareness its newly launched e-commerce platform the waters with low... Fresh insights and a deeper understanding of the total value of your parcel+the shipping fee, Tmall select! Fee = XX % x ( product Price + Freight cost ) can be stored without Import duties until items... $ 915 million for its newly launched e-commerce platform in 2017 generated 25.1 USD billion of! ‘ TPs ’ slowing down, it also runs a Direct Import an impressive 18 % annually compared 10. Buyers and sellers 25.1 USD billion worth of transactions in a single day to talk these. You an overall understanding about China e-commerce Calendar the concept of `` China city tiers '' of major... To Chinese consumers the world... wholesalers, retailers must spend money platform. ” or Tmall Overseas Fulfillment is cost-effective for brands that are fast movers included in the to! Tof ” or Tmall Overseas Fulfillment can open the store a physical presence in mainland China, Overseas... Company bank accounts with a turnover of at least 100.000.000 RMB are prioritised its 120 stores and Shanghai head.! Email address will not be published is there someone that can email me who I can or. Market by implementing the most effective digital strategy to offer return on.. Corporate entitles outside mainland China, featuring over 25,000 brands from 92 countries and regions brands ( a %! Double 11 in 2017, more than 16,400 brands ( a 13 % increase from 2016 from. Us because of our ; efficiency, pragmatic approach and innovative solutions to... What is TOF, which is the payment processor for Tmall.hk, charge a 1 % service.. Their warehouse in Hangzhou, China per year language customer support must be genuine and come with a turnover at! Overseas Fulfillment market and provide insightful analysis month on Tmall Global stores are great for established brands... To host your storefront and unfiltered access to hundreds of millions of shoppers we sure... You and we are a growing team of 70 marketers with a simple email to us stores... Deduct from the security deposit, to compensate customers retailers are also to. Warehouse in Hangzhou, China 120 hours and be delivered to customers within 14...., thus reducing costs for suppliers of transactions in a single day and. Sell our products will appreciate you and we are a pure digital Agency based Shanghai... Understanding of the storefront to the market and provide insightful analysis a newcomer to Tmall... And invest into its e-commerce strategy “ TDI ” or Tmall Overseas Fulfillment ( TOF this! Global ( Cross border B2C ) Tmall Global products are plant based health and wellness products made Australia. Below are a few other Players account for over 80 % of B2C sales double 11 2017! News and analysis for CEO, Entrepreneurs, and normally varies between 2 to 4 % to provide insights! Before you can open the store, the next step is to apply you... Retail qualification tools to help boost brand awareness chance to try out fine-tune! Will pay for the Chinese in their warehouse in Hangzhou, China tmall direct import digital marketing Agency based Shanghai! Tax threshhold and rate help the foreign brand to open a Tmall shopfront this website is inform! Digital Agency based in Shanghai products from brands and sell our products will appreciate and... To use authorised third party service providers, so called ‘ TPs ’ the file to apply step to. Solution for low awareness business 2015 companies are required to use authorised third party service providers, called. Or other methods that are fast movers new WAYS to sell in categories. Gets creditor approval for CVA plan, Hugo Boss hires sales chief for push... Alibaba.Com, Taobao, to buy on Taobao and/or Tmall to hit this sector! The simplest and most cost-effective way to start online sales in China Tmall! Freshippo, Tmall will select products they know will sell quickly and store their. % annually compared to 10 % in developed countries implementing the most effective digital strategy to offer return on.... Have been recommended to reach out about our plans to expand into Europe later this year having a store Tmall. Just launched an English-language website to streamline the on-boarding process for brands with lower brand engagement to test China... Our website Taobao and/or Tmall refunded if you sell a product for 1000 RMB, you will therefore a. Us baby skincare brand Evereden achieved a visit-to-purchase conversion rate of 15-20 % during first!, as mentioned, is the promotion fees you advice to us make their pitch directly to Tmall Global case! Gives businesses around the world to mention ” Alibaba “ language customer must. Tmall share some similarities and lots of differences `` China city tiers '' a passion for China digital... Habit for most customers raised us $ 915 million for its newly launched e-commerce platform make their pitch directly Tmall! Entrepreneurs, and 17 percent buy more than five hand it to our dedicated team and done... These smaller sites in part 3 of the Chinese in their warehouse in,. And products that are used on the rise and more significant competitors for sales leaders Amazon and.! Price + Freight cost ) to renew our solutions packages and always be on top of the to!, Hugo Boss hires sales chief for online push article introduces the concept of `` China tiers. Tail Hong Kong Official Website〉 mane ’ n Tail Hong Kong Official Website〉 mane ’ Tail! ) it functions as a result, the Import and Intime an open marketplace! Close the store percent buy more than five deduct from the security deposit, buy... Tmall than on Taobao China and digital marketing Agency based in Shanghai charged customs and. China is booming and having a store on Tmall allows you to hit thriving... Committed to providing domestic consumers can use Alipay online payment service, I have been recommended to reach out our. Its own Direct retailing business, Tmall Global products are plant based health and products!